Apple first began using Myriad in 2002.īefore then, Apple had used a variation of Garamond almost exclusively. Today it is used by not only Apple, but Google (for the last three letters in “Gmail”), LinkedIn, Rolls-Royce, and Walmart. Myriad, a sans-serif font, was originally released by Adobe in 1992. Brand Identity Myriadįor all advertising materials, promotional uses, the Apple website, even the font printed on the box your shiny new Apple product comes in, the company uses a variant of Myriad called Myriad Pro Semibold. (Click to enlarge.) Helvetica Neue Ultra ThinĪpple also now uses this typeface across much of, for advertising and branding. Helvetica Neue Ultra Thin is most noticeable on the Lock Screen, Siri, the new Weather app, and more. Apple already uses Helvetica Neue on several design elements in iOS (see below). It’s called Helvetica Neue Ultra Thin, and it’s a tall, narrow, modern font that adds a lot to the clean, minimalistic feel of iOS 7 and 8. When Apple unveiled its massive redesign to the iOS operating system for iPhone, iPod, and iPad, a new typeface was emphasized in the design. This font was specifically chosen because it looks good, and is highly readable, on high definition Retina Displays. Now, that font has been shifted to the Helvetica Neue family to more closely resemble the minimalist design found in the current versions of iOS. Previously, all version of OS X used Lucida Grande as the default font. When Apple released OS X Yosemite in October, 2014 it also updated the font used in the operating system for the very first time. San Francisco was developed with the idea that it would be easy to read, even in a quick glance. Spacing is also a bit uneven, allowing for more distinction between the letters shown on the screen. It includes features that aid in legibility, including larger punctuation and larger apertures on characters to make them stand out a bit more. This font is a Sans Serif typeface that has been specifically designed to work on the smaller display of the Watch. It also gave us a glimpse of the interface, which will include a brand new font called San Francisco. The initial release of WatchKit to developers brought us our first real look at the functionally we can expect out of the Apple Watch when it is released in early 2015. 07.23.12 – As readers pointed out, Lucida Grande is not the font used in Facebook’s logo, but in the general text on its website. 07.23.12 – Helvetica “Neue” typo corrected. 12.17.14 – Updated for new fonts in OS X and Apple Watch.Ever wonder what font that is that Apple uses for ads and marketing? What about the font on your computer’s keys? The UI on your Mac? Or your iPhone? Here’s a list of every font Apple uses.
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